15:30 – 16:15 Mark Woolaston, ITV Business Development
24m viewers, 54% aged 16 -24 years! How ITV has become the leading broadcaster for SME’s. How advertising can help recruit 16-24 year olds.
Mark Woolaston, ITV Business Sales Manager, ITV
Mark has worked in the world of advertising & marketing services for the last 15 years. He has been at the forefront of tech developments in marcomms and has worked up and down the country agency-side for the likes of McCann, BigDog and now in media for ITV. Mark works in the ITV Commercial team, with the responsibility of delivering the future of TV advertising, via the broadcaster’s new Video On Demand (VOD) platform, ITV Business.
Mark will be talking about how TV is still the best medium for creative cut-through for young people.